by Lance Somoza

So, Best Buy is selling all iPhone X models $100 above retail if you buy the phone outright (not on a payment plan). Dumb, right? Wait until you read their “reason” for doing so.

Joe Rossignol for MacRumors:

In a statement issued to MacRumors, Best Buy said its prices reflect a customer’s ability to “get a phone the way they want.”

“Our prices reflect the fact that no matter a customer’s desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy. Our customers have told us they want this flexibility and sometimes that has a cost,” a Best Buy spokesperson told MacRumors.

It’s almost like they tried to write a purposely awful statement.

I mean flexibility? This is the best they could come up with — a half-baked explanation for what is plain and simple price gouging? They are supposedly price matching it down to the MSRP upon request, which makes the optics of this even worse.

Also, they say customers “want this flexibility” meaning what, exactly? Surely not the $100 increase, because they continue with “sometimes that has a cost” as if they are sticking it to them. Look, Best Buy can sell it for whatever they want, but at least don’t bullshit everyone.

Side note: I find it hilarious that a company named Best Buy literally has the worst buy for iPhone X amongst retailers.

Tags