by Lance Somoza
John Gruber weighs in on names for this year’s iPhones ➔

August 8Apple

Benjamin Mayo for 9to5Mac:

We’ve received a couple of photos from Apple tipster Sonny Dickson this morning that depict a dummy model for the ‘iPhone 7s Plus’, one of three new phones Apple is said to be launching this year. Although marketing branding is unknown, the ‘7s’ devices are expected to iterate on the current iPhone 7 and iPhone 7 Plus chassis.

One distinction will be the introduction of glass backs (rather than aluminium), which this dummy model incorporates. It is believed that the phones will support inductive charging.

Gruber’s comments:

If these are legit, there’s no way Apple is going to call these devices “7S”. The S models have had minor cosmetic differences from the preceding year’s non-S iPhones, but these phones are sporting entire new designs.

I also think that the “7S” name would contribute to the notion that Apple’s “S” phones are only modest updates, when the truth is that the S phones tend to get the bigger technical improvements. I suspect Apple will use one of these sets of names:

  • iPhone 8, iPhone 8 Plus, iPhone 8 Pro; or
  • iPhone, iPhone Plus, iPhone Pro

Either of these naming schemes would make all three new iPhones sound new.

While I think Apple could abandon the ‘S’ branding for its traditional update, I’d argue they could still get away with it even if the back of the phone is made out of glass for wireless charging. My main reason: most rumors and leaks indicate the front will be relatively the same as the iPhone 7/7 Plus.

Now, if the front was believed to also be receiving an edge-to-edge screen without a Touch ID home button, I’d buy into the iPhone 8/iPhone 8 Plus/iPhone Pro line of thinking. Since that’s not the case, iPhone/iPhone Plus/iPhone Pro sounds like the more believable of the two.

As for my actual guess, I’m going with: iPhone 7S, iPhone 7S Plus, iPhone. ‘iPhone’ being the new ‘Pro’ model. I wrote a post last week explaining why. Either way, it’s fun speculating.

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