by Lance Somoza
More price analysis on the iPhone 8 ➔

July 31Apple

Horace Dediu for Asymco:

The graph shows a high degree of consistency of pattern: Every year a new iPhone is launched which replaces the one launched the year before. The older product is still offered at a reduced price. Price brackets are very firm and set at fixed intervals about $100 apart.

And…

The “floor” of the range is a consistent $400 while the “ceiling” has expanded from $700 to about $950.

This year’s ceiling is due for the fourth leg up and if the pattern persists, we should expect it to reach $1100.

Definitely check out the whole post. There’s some excellent graphs and data-driven logic. The price lines up with Gruber’s thought process as well. With growing analysis, it seems inevitable that the iPhone 8 will be the most expensive iPhone when it launches. The only thing nobody can decide on is what it will actually be called.

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