by Lance Somoza

iPhone 4 was arguably when the iPhone became the modern iPhone. It was a huge leap from the 3GS. It was really fast, had a sexy glass sandwich design, introduced the Retina display, external antenna system, and more. It even had huge controversies from being lost in a bar and published by Gizmodo to antennagate. Along the same lines, I think Apple Watch Series 3 has the potential to be the ‘iPhone 4’ of its line in terms of performance and adoption (hopefully without the controversies).

I remember being extremely excited for the original Apple Watch’s (delayed) launch back in early 2015, more than any Apple product since the original iPhone. A close match was the AirPods, but that was a different kind of excitement. Now, with Fall quickly approaching, we are seemingly on track to receive another Watch update.

See, it’s all about experiences when it comes to technology. Apple Watch does a subset of things the iPhone does, but the experience it offers is visceral, compelling, and strikingly different than the iPhone. For instance, I’m more compelled to archive email from the Watch because it’s right there on my wrist. Same goes for quickly replying to a message or controlling music playback. These quick use cases and the experience factor make pulling the iPhone out of my pocket seem like a major drag. Using the Watch makes me feel like I’m accomplishing things with the speed of a ninja.

I still have my original 42mm Apple Watch.1 While I love it, it’s an absolute dog when it comes to doing tasks not already loaded in memory. I recently upgraded my wife’s original Watch to a Series 1 and am on the verge of stealing it insanely jealous of the dual-core processor within. I tested hers by asking Siri to unlock the front door; a task that normally takes my Watch around 25 seconds to complete. Hers did it in less than 10. Considering this, I am impressed with myself for holding out for the Series 3, since it is highly unlike me to not upgrade (mostly) every Apple device upon its new release, but I digress.

Before Series 2 was announced, I thought all I wanted was a faster watch. The more I thought about it, though, the more I decided to wait for Series 3.2 While I knew Series 2 would be faster, I’m holding out for a major increase in speed, as I shouldn’t have to wait for my Watch to catch up to my commands. With that said, here’s what I’d like to see in Apple Watch Series 3.

Series 3 Wishlist

  • Faster processor and more RAM, of course. This is arguably the most important and obvious upgrade. Apple is typically not concerned with feeds and speeds, but for such a small device, it’s particularly important. I’m expecting their silicon team to wow us this year.
  • Better battery life. The Series 2 does better on battery, but Apple needs to keep pushing in this space to improve the experience for heavy Watch users. Things like less battery intensive chips are key to ensuring this.
  • Always-on Watch Face. This is dependent on a better battery. Notifications and Hey Siri could still be activated like they are now (raising the Watch first).
  • Smaller bezels. A big trend this year with smartphones, and rumored for the iPhone 8. Reduced bezels on the Watch would allow for potentially bigger screens.
  • Cellular radio. This is a big, heavily requested one. Series 2 checked off the GPS box for runners, so this seems like the next logical step. A cellular radio would enable the Watch to be more independent in most regards. I would think you’d still pair it to an iPhone, but you’d be free to completely leave the phone behind when you need to. It shouldn’t use a lot of data, so hopefully Apple works out some nice kind of deal with the carriers to facilitate an inexpensive connection to your existing plan.
  • Improved Taptic Engine. Series 2 is better, but I think the Taptic Engine could still be more powerful and precise to really get your attention.
  • Space Black variants of Watch bands. Maybe not for all bands, but it would be nice to have more first-party bands that pair well with the Space Black Watch. I’m mostly referring to the silver hardware on the classic leather band, for instance. Let’s get some Space Black hardware on that bad boy!

Unlikely Features

  • FaceTime Camera. This has been rumored before, but I really don’t think Apple would do this. Terrible ergonomics alone are reason enough not to.
  • Smart Watch Bands. A few days ago, Chaim Gartenberg from The Verge suggested smart bands as the future of the smartwatch. While they very well could be, I think the band should be all about form, not function. Having to choose between form and function in a band would be too much.

Medical Series

Tim Cook was rumored to be testing a breakthrough blood glucose monitor that connects to Apple Watch. If Apple is making a play for a real ‘Medical Series’ Watch, it would have to pass stringent FDA specifications to be used for real medical collection of data and evaluation of said data. I think there’s a decent chance we could see a ’Medical Series’ this year. Some Health Plans have already been subsidizing the cost of the regular Apple Watch, and Apple is rumored to be making a play in healthcare. Makes me think this will happen eventually.

Final Thoughts

Announcements from WWDC had virtually no leaks, and we were bombarded with awesome updates. I think we’re in for a similar surprise with Apple Watch this fall.

My other bet is on Apple Watch playing a bigger role in Apple’s ecosystem down the line, potentially involving AR. Imagine the Watch’s motion data being used as a input mechanism for future Apple AR glasses or similar. Sounds cool, right? Let’s get that future here as fast as possible. Bring on Series 3!


  1. Space Black Stainless Steel, if you were wondering. ↩︎

  2. I just didn’t care enough about the GPS and swimproof features. ↩︎

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